A/B Testing Challenge: Vote with your clicks!
Steal our A/B Testing strategy to make every email you send more effective than the last.
Winery Case Study: From Poor Metrics to Excellent in 90 Days
Do your email marketing metrics depress you? Your marketing emails can do a 180 in less than 180 days… and I can prove it!
Do this now for holiday email success
Learn the most important thing you can do in early Q4 to ensure your marketing emails get maximum traction.
Get Better Results By Putting in the Reps
Send to smaller, targeted lists and ask them to do the heavy lifting. Mix plain text letters in with the flashy campaigns. And if you want results faster, get a trainer. Three reps for your email program.
The similarities of winemaking and creating a winning winery email marketing program
List growth is your terroir. Segmentation is sorting. Nurturing is fermentation, planning is clarification, and club retention is the aging cellar. The winemaking analogy behind the PRESS SEND framework.
Get Schooled: How to Dream
Dreaming is vital to your email marketing planning process, and if that seems too woo-woo for you, don’t worry. Here are practical steps to help you actually DO the dreaming.
Get Schooled: Email Scorecard for A+ Campaigns
We’re giving you the scorecard so you always know where your email marketing program stands, and we’re setting the bar for excellence where everybody can see it, strive for it, and achieve it.
Get Schooled: Email Marketing A-Z
The kids are back in school, and teacher Erica is here to help you get ALL As.
3 Essential Steps to Prepare for AI-Generated Email Summaries
Artificial intelligence is going to steal a lot of marketers’ jobs and dehumanize email marketing in the process. BUT NOT IF WE CAN HELP IT!
Get Seen in the Inbox with These Three Steps
Low clicks or conversions? Your emails might not even be getting into people’s inboxes!