Get Better Results By Putting in the Reps
Send to smaller, targeted lists and ask them to do the heavy lifting. Mix plain text letters in with the flashy campaigns. And if you want results faster, get a trainer. Three reps for your email program.
The similarities of winemaking and creating a winning winery email marketing program
List growth is your terroir. Segmentation is sorting. Nurturing is fermentation, planning is clarification, and club retention is the aging cellar. The winemaking analogy behind the PRESS SEND framework.
Get Schooled: How to Dream
Dreaming is vital to your email marketing planning process, and if that seems too woo-woo for you, don’t worry. Here are practical steps to help you actually DO the dreaming.
Get Schooled: Email Scorecard for A+ Campaigns
We’re giving you the scorecard so you always know where your email marketing program stands, and we’re setting the bar for excellence where everybody can see it, strive for it, and achieve it.
Get Schooled: Email Marketing A-Z
The kids are back in school, and teacher Erica is here to help you get ALL As.
3 Essential Steps to Prepare for AI-Generated Email Summaries
Artificial intelligence is going to steal a lot of marketers’ jobs and dehumanize email marketing in the process. BUT NOT IF WE CAN HELP IT!
Get Seen in the Inbox with These Three Steps
Low clicks or conversions? Your emails might not even be getting into people’s inboxes!
The Only Email Marketing Metrics that Really Matter
Sell more wine online by unlocking the powerful world of data…
A/B Test Your Way to More Online Sales
Three letters: ABT. Always Be Testing. Here’s how we run winery email A/B tests with the scientific method (hypothesis, proof, decision), and the three tests worth starting with: offers, calls to action, and layout.
Use Personalization in Your Winery’s Emails for Deeper Connections with Your Customers
When people feel seen, they feel connected. And when they feel connected, they act (and buy). Here’s the difference between segmentation and personalization, and five ways to personalize your winery’s emails beyond first name.