Stop Guessing: 3 Email A/B Tests Wineries Should Run This Month
Test one thing at a time. Subject line direct versus playful. CTA copy beyond “Shop Now.” Send time morning versus afternoon. Three experiments you can run this month without a data degree.
The Email Playbook That Built the Mavens Empire
Five phases, borrowed from winemaking: plant and harvest your list, sort and crush with segmentation, ferment with automation, clarify with planning, and age loyalty in the club. The framework behind the free Playbook.
Why Winery Email Marketing Fails (And How to Fix It)
We estimate 90% of wineries are inconsistent or ineffective with email, and it’s rarely the wine’s fault. Here are the five mistakes behind most underperforming winery email programs, and the fix for each one.
How to Actually Sell More Wine: 3 Key Takeaways from 4 Conferences
The wine industry is facing new challenges, but most wineries are sitting on untapped opportunities. After traveling 2,185 miles and attending four major wine marketing conferences, I’ve distilled the biggest lessons into actionable strategies. Learn how to attract new customers, use data-driven marketing, and make your brand resonate. Think AND hustle—plan smart, then take action.
Why Your Winery Needs an Email Brand Guide (And How to Create One)
Stop rebuilding your brand from memory every time you open your email platform. An email brand guide is a three-page doc that settles your logo, colors, fonts, and buttons once, so every send looks like you. Here are the six elements to include and how to build yours in under an hour.
How to Use Personalized Video in Emails to Wow Your Winery Customers
Welcome a new club member with a face and a name. Thank a first-time buyer personally. Send a harvest update straight from the vineyard. Here’s how wineries add personalized video to email with nothing but a laptop camera.
Why You Should Dump Some of Your Subscribers
We have a proven system to re-engage dormant subscribers and keep your list clean, on autopilot. Want to learn it?
Email Marketing Resolutions for 2025
Today we will give you three email marketing New Year’s Resolutions that are guaranteed to move the needle for your winery.
OUR REVIEW PROCESS: How we close the chapter on any period to set us up for success for the next!
This simple process will take you less than 2 hours and set you up for success as you close the book on email marketing over any period – not just end of year, but end of quarter or even end of month.
The money making move most wineries skip when creating emails
We’re going to teach you step-by-step the process we use with our clients and students so you can get the best results from your email marketing efforts.