Not "some emails." A rhythm.
A lead magnet, a giveaway, an event capture play, a partnership. Something new bringing subscribers in, because your list churns around 25% a year and standing still means shrinking.
Welcome series, club onboarding, post-purchase replenishment, membership win-back, anniversary, re-engagement. One goes live every month until your customer journey is covered end to end.
Seasonal, event-driven, educational, promotional. Segmented, tested, and built to move wine (or bookings, or memberships).
Twelve months of that and you've got a list that's growing, a dozen automations working while you sleep, and forty-plus campaigns behind you. That's not a series of sends. That's a program.
We don't guess. Before anything gets built, we assess what you've got.
Where subscribers come from, which sources convert, and where you're leaving sign-ups on the table.
How your club, buyers, and lurkers actually behave, and how much of your list has gone quiet.
Which flows exist, which are underperforming, and which ones you're missing entirely.
What email is really generating, which campaign types drive it, and what that says about your next quarter.
Your most-opened emails, and the ones almost nobody optimizes. There's money sitting in them.
Subject line, preview text, headline, call to action. Whether your emails tell people what to do and make them want to do it.
You get a written strategy audit and a Priority Checklist that tells you what to do first, second, and third. Some wineries take that and run with it themselves. That's a completely legitimate outcome, and we'll tell you honestly if it's the right call for you.
Most wineries send once and move on. We build a second and third exposure for subscribers who didn't engage, with a different angle at a different time of day. Same offer, meaningfully more revenue, and no extra creative to produce.
Your Email Program Value Statement is the promise that earns the opt-in and sets expectations for everything after it. Most winery signup forms say "join our newsletter." Yours won't.
Klaviyo, Commerce7, Mailchimp, and the rest of the winery tech universe. No migration required. If switching would pay for itself, we'll show you the math instead of just telling you to move.
Open rates got unreliable when Apple started opening emails on your subscribers' behalf. So we hold ourselves to what actually correlates with money.
The honest engagement signal
Attributed per campaign
Measured against churn
Signups and retention
Monthly reporting, no vanity metrics, and when something isn't working we say so before you have to ask.
Start with the audit. You'll know exactly what your email program is leaving on the table, and whether handing it to us is the right move. No pressure either way.
