We’ve all had a teacher in our lifetime who handed out grades with next-to-no justification.
Erica got a B- in her college speech class and other far-less-skilled public speakers got B+s and As. And when she pressed the teacher on why she hadn’t been given a higher grade, he told her it was because she had started strong but didn’t improve much over the course of the quarter.
And while at the time she didn’t love his justification, Erica can now appreciate the importance of tracking performance so you aren’t just resting on your laurels or your natural talent or your inherited healthy email list.
Today, we’re giving you the scorecard so you always know where your email marketing program stands, and we’re setting the bar for excellence where everybody can see it, strive for it, and achieve it.
You Want an A+ Email Marketing Campaign?
Teacher Erica is about to show you the scorecard!
It’s show and tell time in the Email Mavens classroom, and this lesson is a demonstration: even if you’re normally a reader, you’ll want to watch the class recording, where Erica shows you exactly how we track campaign performance on a monthly basis.
When you’re ready to act on what your scorecard tells you, start with three email A/B tests to run this month. And keep going with the Get Schooled series: the anatomy of a marketing email, then the finale, how to dream.
Keep pressing send on your next best email!
