The Only Email Marketing Metrics that Really Matter
Sell more wine online by unlocking the powerful world of data…
A/B Test Your Way to More Online Sales
Three letters: ABT. Always Be Testing. Here’s how we run winery email A/B tests with the scientific method (hypothesis, proof, decision), and the three tests worth starting with: offers, calls to action, and layout.
Use Personalization in Your Winery’s Emails for Deeper Connections with Your Customers
When people feel seen, they feel connected. And when they feel connected, they act (and buy). Here’s the difference between segmentation and personalization, and five ways to personalize your winery’s emails beyond first name.
Why nobody is buying what your winery is selling
To create email campaigns that get your customers to buy, you need to answer the question: WHAT’S IN IT FOR ME? And by me, I mean your customers…
The Best Person to Do Your Winery’s Email Marketing
CONTROVERSIAL STATEMENT: Having the Email Mavens send every campaign isn’t the best choice for every winery!
Why Your Emails Aren’t Selling More Wine
If you want to sell more wine online, you need to think differently about your emails and your subscribers. It’s a mindset problem, not a skills or resources problem. Find out how to think bigger & better!