Done With You · The Membership
Mavens On Demand

Rhythm. Reps. Revenue.

You know email should be your winery’s most reliable DTC channel. Between the tasting room, the club, and everything else, it keeps sliding to Friday. Mavens On Demand is the ongoing training and implementation community that makes the work actually happen, with the Mavens in your corner all year.

$227/month. Instant access. In the door in 5 minutes.

Sound Familiar?

I know what to do, but I don't always follow through and get it done.

I wish there were somebody to just hold my feet to the fire.

It would be amazing if somebody could just look over my email draft and give me feedback to make it better.

We hear stuff like this all the time. It's why Mavens On Demand exists: accountability and motivation, support hitting your milestones, and a faster way through the roadblocks. Because you don't need more random tactics.

What your membership includes, on repeat

Every Week

Group coaching, live

One hour with the Mavens. Bring your real campaigns, your drafts, your roadblocks. Leave with answers and your next move.

$2,000 value

52

live calls a year. Drop in weekly, or whenever you need us.

Can't make one? Catch the replay in the portal.

Every Month

A Masterclass

Deep dives on what moves winery email now: list growth, best practices, AI for email marketing, journey automations.

$1,000 value

A challenge

Structured, deadline-driven, designed to get one real thing shipped. Knowing and doing are two different jobs; this handles the second one.

PRICELESS

Fresh templates in the cellar

New additions to the Email Tasting Room™, with training on how to squeeze the most from them.

$1,000+ value

Anytime

Email Marketing Makeovers

Apply for a recorded 20-minute 1:1 with Erica. Bring a campaign, an automation, or your whole quarter's plan; leave with it leveled up.

$1,000 value

The Community Portal

Every past training, searchable, plus winery marketers around the world doing the same work you are.

$1,000+ value

A team that answers

Can't make a live call? Send us a video. Get feedback, direction, and clarity without waiting a full week.

$500+ value

The Email Tasting Room™

This is where things get dangerous (In a good way).

Think of it like a tasting flight, but for your emails. The Email Tasting Room™ is our growing library of pre-built, winery-specific campaigns: welcome series, post-purchase, club renewal, seasonal promos, last chance, cart abandonment. You copy them into your Klaviyo or Mailchimp account, make them yours, and press send.

Every template comes with strategy prompts (so you know why it works), copy starters (so you’re never staring at a blank screen), and design inspiration (so it’s beautiful and on brand). These are not generic Canva freebies. Paint-by-numbers, but make it profitable.

We're getting notes of increased conversion rates, with a lingering finish of higher lifetime value.

The math your owner will like

An agency retainer
4 figures/mo

For this level of strategy. (We'd know, we run one.)

A Full-Time Email Hire
A lot more

Plus the hiring, the onboarding, the everything.

Mavens on Demand
$227/Mo

Makes every send your team ships better.

Less than most wineries spend on tasting room snacks. And if it helps you send one stronger campaign a month, it's already paid for itself.

This isn't more content.
It's skill development.

Inside, you learn how to:

Build automations that generate revenue on repeat

Plan promotional campaigns that don't feel frantic

Segment intelligently (without overcomplicating it)

Use data to make decisions (not guesses)

Turn email into your most reliable DTC channel

Protect your deliverability (before it's a problem)

You don't just watch. You implement.

Who it's for

Built for...
DTC managers, marketing coordinators, club managers, and owner-operators running email in-house, whether you finished PRESS SEND or you’re learning as you go.
Not for...

Wineries who want email fully off their plate. That’s our Done For You side, and we’re happy to talk.

YOU Pay: $227/month

Cancel anytime. Stay because it works, not because you're stuck.

PRESS SEND teaches you the system. Mavens On Demand is where you get it done. Take one, take both; they're built to stack.

(PRESS SEND Advanced even includes your first 2 months of membership.)

Love note from Erica

Make this the year your email marketing transforms. Make this the year that YOU transform.

We believe deeply in the power of email marketing to not only drive engagement and sales, but to truly change how you do business across the board. If you're ready to take your email marketing to a new level this year, give yourself the gift of membership in Mavens On Demand. We can't wait to welcome you and watch you thrive as you put into practice everything you learn in this community.

Erica Walter, founder of Email Mavens, teaching winery email marketing

Getting started is easy

01

Register

Create your account in the community portal.

02

Choose Monthly

Select the monthly plan and enter payment details.

03

You're In

Confirmation and next steps hit your inbox within 5 minutes.

You May Have Some Questions...

What topics do the masterclasses cover?

Four rotating areas: list growth, foundational best practices, AI for email marketing, and customer journey automations, with room saved for whatever email marketing throws at us next, because it evolves as fast as technology does.

PRESS SEND teaches you the system. Mavens On Demand is all about implementation. If you know what to do but sometimes struggle with follow-through, the membership gives you the support and accountability to actually do something with what you know.

We’ll collect $227 today for the current month’s access, which you unlock immediately. From then on you’re billed every 30 days, on or around your original enrollment date. And yes, you can cancel anytime.

Because we’re on a mission to help every winery send marketing emails that sell (that don’t suck), and not every winery wants to outsource. Some want to empower their in-house team with advanced tools and strategy. Also because we know it’s going to be so fun.

Register for the community portal, select the monthly plan, enter payment details, and voila: within 5 minutes you’ll get an email confirming your membership and outlining next steps.