You know email should be your winery’s most reliable DTC channel. Between the tasting room, the club, and everything else, it keeps sliding to Friday. Mavens On Demand is the ongoing training and implementation community that makes the work actually happen, with the Mavens in your corner all year.
$227/month. Instant access. In the door in 5 minutes.
Sound Familiar?
I know what to do, but I don't always follow through and get it done.
I wish there were somebody to just hold my feet to the fire.
It would be amazing if somebody could just look over my email draft and give me feedback to make it better.
We hear stuff like this all the time. It's why Mavens On Demand exists: accountability and motivation, support hitting your milestones, and a faster way through the roadblocks. Because you don't need more random tactics.
What your membership includes, on repeat
Every Week
Group coaching, live
One hour with the Mavens. Bring your real campaigns, your drafts, your roadblocks. Leave with answers and your next move.
$2,000 value
52
live calls a year. Drop in weekly, or whenever you need us.
Can't make one? Catch the replay in the portal.
Every Month
A Masterclass
Deep dives on what moves winery email now: list growth, best practices, AI for email marketing, journey automations.
$1,000 value
A challenge
Structured, deadline-driven, designed to get one real thing shipped. Knowing and doing are two different jobs; this handles the second one.
PRICELESS
Fresh templates in the cellar
New additions to the Email Tasting Room™, with training on how to squeeze the most from them.
$1,000+ value
Anytime
Email Marketing Makeovers
Apply for a recorded 20-minute 1:1 with Erica. Bring a campaign, an automation, or your whole quarter's plan; leave with it leveled up.
$1,000 value
The Community Portal
Every past training, searchable, plus winery marketers around the world doing the same work you are.
$1,000+ value
A team that answers
Can't make a live call? Send us a video. Get feedback, direction, and clarity without waiting a full week.
$500+ value
The Email Tasting Room™
This is where things get dangerous (In a good way).
Think of it like a tasting flight, but for your emails. The Email Tasting Room™ is our growing library of pre-built, winery-specific campaigns: welcome series, post-purchase, club renewal, seasonal promos, last chance, cart abandonment. You copy them into your Klaviyo or Mailchimp account, make them yours, and press send.
Every template comes with strategy prompts (so you know why it works), copy starters (so you’re never staring at a blank screen), and design inspiration (so it’s beautiful and on brand). These are not generic Canva freebies. Paint-by-numbers, but make it profitable.
We're getting notes of increased conversion rates, with a lingering finish of higher lifetime value.
The math your owner will like
An agency retainer
4 figures/mo
For this level of strategy. (We'd know, we run one.)
A Full-Time Email Hire
A lot more
Plus the hiring, the onboarding, the everything.
Mavens on Demand
$227/Mo
Makes every send your team ships better.
Less than most wineries spend on tasting room snacks. And if it helps you send one stronger campaign a month, it's already paid for itself.
This isn't more content. It's skill development.
Inside, you learn how to:
Build automations that generate revenue on repeat
Plan promotional campaigns that don't feel frantic
Protect your deliverability (before it's a problem)
You don't just watch. You implement.
Who it's for
Built for...
DTC managers, marketing coordinators, club managers, and owner-operators running email in-house, whether you finished PRESS SEND or you’re learning as you go.
Not for...
Wineries who want email fully off their plate. That’s our Done For You side, and we’re happy to talk.
YOU Pay: $227/month
Cancel anytime. Stay because it works, not because you're stuck.
Make this the year your email marketing transforms. Make this the year that YOU transform.
We believe deeply in the power of email marketing to not only drive engagement and sales, but to truly change how you do business across the board. If you're ready to take your email marketing to a new level this year, give yourself the gift of membership in Mavens On Demand. We can't wait to welcome you and watch you thrive as you put into practice everything you learn in this community.
Getting started is easy
01
Register
Create your account in the community portal.
02
Choose Monthly
Select the monthly plan and enter payment details.
03
You're In
Confirmation and next steps hit your inbox within 5 minutes.
Four rotating areas: list growth, foundational best practices, AI for email marketing, and customer journey automations, with room saved for whatever email marketing throws at us next, because it evolves as fast as technology does.
How is this different from PRESS SEND?
PRESS SEND teaches you the system. Mavens On Demand is all about implementation. If you know what to do but sometimes struggle with follow-through, the membership gives you the support and accountability to actually do something with what you know.
When I choose the monthly plan, do you auto bill?
We’ll collect $227 today for the current month’s access, which you unlock immediately. From then on you’re billed every 30 days, on or around your original enrollment date. And yes, you can cancel anytime.
Why are you doing this?
Because we’re on a mission to help every winery send marketing emails that sell (that don’t suck), and not every winery wants to outsource. Some want to empower their in-house team with advanced tools and strategy. Also because we know it’s going to be so fun.
I'm in. What's next?
Register for the community portal, select the monthly plan, enter payment details, and voila: within 5 minutes you’ll get an email confirming your membership and outlining next steps.