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The Blog

Knowledge drops, in writing.

Winery email marketing, explained by people who do it every day. Strategy, list growth, automations, campaigns, and the platform stuff nobody else writes about, with a new post every other week.

Erica Walter explaining winery email list cleanup and subscriber segmentation.

Latest Drop

Email Strategy
· Aug 27, 2026

Stop Sending the Same Email to Everyone: A Winery Email List Cleanup Plan

Most wineries have plenty of subscriber data and no clear plan for using it. This four-step cleanup turns what you already know into more intentional sends.

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Segmentation Strategies: Targeting the Right Audience for Your Winery
List Growth
· Dec 21, 2023

Segmenting Your Winery’s Email List: A Beginner’s Guide

Customer Journey, Email Marketing Best Practice

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Erica Walter explaining winery email list cleanup and subscriber segmentation.
Email Strategy
· Aug 27, 2026

Stop Sending the Same Email to Everyone: A Winery Email List Cleanup Plan

Most wineries have plenty of subscriber data and no clear plan for using it. This four-step cleanup turns what you already know into more intentional sends.

Read the post →
Email preference management for wineries
Email Strategy
· Aug 13, 2026

Email Preference Management for Wineries

Your subscribers shouldn’t have to choose between getting every email or leaving your list. Here’s how wineries can use email preference management to keep the right people engaged, collect better data, and send more relevant emails.

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Winery welcome email framework for connecting with new subscribers
Automations
· Jul 30, 2026

How to Write a Winery Welcome Email That Converts

Most winery welcome emails spend too much time introducing the brand and not enough time helping a new subscriber feel at home. Use this simple framework to orient, connect with, and guide subscribers toward their next best step.

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Emails with Purpose: Share Your Winery's Story
Campaigns & Content
· Jul 16, 2026

Winery Storytelling: How to Write Emails with Purpose

Nobody remembers a sales email. People remember stories. Lead with real moments, real people, and your customer's own story. Your purpose isn't something you create for marketing. It's something you reveal through it.

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Grow your winery email list by tracking new subscribers by source
List Growth
· Jul 2, 2026

How to Grow Your Winery Email List: The One Metric Most Wineries Ignore

Most wineries can tell you how many subscribers they have. Far fewer can tell you where they came from. That blind spot is why list growth feels random. Here's the one metric that fixes it.

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Winery holiday email planning: why smart wineries start in June
Campaigns & Content
· Jun 19, 2026

Why Smart Wineries Start Holiday Email Planning in June

The wineries that win the holidays aren't sending more emails. They're sending better ones, because they gave themselves time. Here's the June game plan: five must-wins, offers, calendar.

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