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The Blog

Knowledge drops, in writing.

Winery email marketing, explained by people who do it every day. Strategy, list growth, automations, campaigns, and the platform stuff nobody else writes about, with a new post every other week.

Is your Winery Email Marketing Ready for the Holidays?

Latest Drop

Email Strategy
· Oct 08, 2026

Before Black Friday | Winery Holiday Email Checklist

Your best seasonal offer won’t save a shaky sending system. See what to inspect now, before the rush turns a small problem into a very public one.

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Segmentation Strategies: Targeting the Right Audience for Your Winery
List Growth
· Dec 21, 2023

Segmenting Your Winery’s Email List: A Beginner’s Guide

Customer Journey, Email Marketing Best Practice

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Is your Winery Email Marketing Ready for the Holidays?
Email Strategy
· Oct 8, 2026

Before Black Friday | Winery Holiday Email Checklist

Your best seasonal offer won’t save a shaky sending system. See what to inspect now, before the rush turns a small problem into a very public one.

Read the post →
Erica Walter beside the title “Winery Email Marketing Has Changed. Here’s What Matters Now.”
Email Strategy
· Sep 30, 2026

Winery Email Marketing Has Changed. Here’s What Matters Now.

I revisited the PRESS SEND framework with a slightly terrifying question: does this thing still hold up? The answer relieved me, but it also raised my expectations for your winery's email program.

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Erica Walter answering wine club email marketing questions for Email Mavens
Email Strategy
· Sep 10, 2026

Your Questions, Answered | Wine Club Email Marketing

Wine club pros brought the questions, and Erica brought the correct opinions. See what she had to say about member relationships and smarter tech choices.

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Erica Walter explaining winery email list cleanup and subscriber segmentation.
Email Strategy
· Aug 27, 2026

Stop Sending the Same Email to Everyone: A Winery Email List Cleanup Plan

Most wineries have plenty of subscriber data and no clear plan for using it. This four-step cleanup turns what you already know into more intentional sends.

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Email preference management for wineries
Email Strategy
· Aug 13, 2026

Email Preference Management for Wineries

Your subscribers shouldn’t have to choose between getting every email or leaving your list. Here’s how wineries can use email preference management to keep the right people engaged, collect better data, and send more relevant emails.

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Winery welcome email framework for connecting with new subscribers
Automations
· Jul 30, 2026

How to Write a Winery Welcome Email That Converts

Most winery welcome emails spend too much time introducing the brand and not enough time helping a new subscriber feel at home. Use this simple framework to orient, connect with, and guide subscribers toward their next best step.

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