The Power of the Gap Closer | Winery Email Campaigns That Boost Sales
When your calendar goes quiet or sales stall, Gap Closer campaigns keep your winery’s momentum, and your revenue, rolling. Learn how to plan, write, and save evergreen winery email campaigns that fill slow weeks with sales, not stress.
6 Scary Email Tactics Killing Your Winery’s Holiday Sales (and How to Fix Them)
This Halloween season, there’s something scarier than ghosts: dead email campaigns. Discover the six scary email tactics haunting winery inboxes this OND — and learn how to fix them before Black Friday using The Tasting Room templates and the Mavens On Demand strategy.
Email Template Hot Debates: 4 Winery Email Design Decisions That Change Your Clicks
Your email design isn’t just how it looks. It’s how it sells. Here’s how to settle hot email template debates and design winery emails that actually drive more clicks and conversions.
4 Lazy Traps in Winery Email Marketing (and How to Fix Them Fast)
CSV imports every send. Batch birthday reports. Copy-paste layouts. Twelve versions of one campaign. Four lazy traps, four do-it-once fixes that pay you back forever.
Winery Email Marketing Lessons from Theater: Timing, Rehearsal & Unscripted Magic
Timing makes the joke land. Rehearsal frees you to perform. And the unscripted moments are the ones people remember. Three lessons from the stage for your winery’s inbox.
5 Winery Marketing Lessons from the WVWA Bootcamp
Erica came back from the Willamette Valley Wine Association’s Marketing Bootcamp with a full notebook. Here are the five lessons wineries can put to work before the holiday rush, each with one action step you can finish this week.
PRESS SEND 101: Why This Email Strategy Works When Others Don’t
Five breakdowns, five fixes: signup offers people actually want, buyers separated from non-buyers, automations that sell while you pour, a calendar that kills panic sends, and a club that feels seen. The PRESS SEND system in one post.
Stop Guessing: 3 Email A/B Tests Wineries Should Run This Month
Test one thing at a time. Subject line direct versus playful. CTA copy beyond “Shop Now.” Send time morning versus afternoon. Three experiments you can run this month without a data degree.
The Email Playbook That Built the Mavens Empire
Five phases, borrowed from winemaking: plant and harvest your list, sort and crush with segmentation, ferment with automation, clarify with planning, and age loyalty in the club. The framework behind the free Playbook.
Why Winery Email Marketing Fails (And How to Fix It)
We estimate 90% of wineries are inconsistent or ineffective with email, and it’s rarely the wine’s fault. Here are the five mistakes behind most underperforming winery email programs, and the fix for each one.