Happy New Year!
And welcome to the Email Mavens blog, the place for winery owners and marketing pros who want to sell more wine online with email marketing.
Today we are giving you three email marketing New Year’s Resolutions that are guaranteed to move the needle for your winery.
Read to the end for two ways to work with us in 2025:
- a FREE opportunity to put these resolutions into action
- a BRAND NEW paid offering from the Email Mavens if you want to really put some skin in the game
The new year is a time for:
- Reflection
- Goal-setting
- Vision casting
- Cutting out things that don’t work
- Doubling down on the things that do
We love all of that. And Erica in particular loves spending time on January 1st writing her goals for the year and designing plans to achieve them.
You may have followed a similar process over the last few days. No matter when you’re reading this, we have a few email marketing New Year’s resolutions to share with you. Let’s go on a journey to complete these together.
Email Marketing Resolution #1: Commit to List Growth
The quality of your email program is directly tied to the quality of your email list. If you don’t grow your email list, you can’t reasonably expect the same-sized list to generate more e-commerce sales.
Here’s how to approach this:
- Analyze your list growth from last year.
- Decide on a stretch goal. Could you double the number of subscribers? Could you 10x it?
- Write down a list growth target for this year.
- Put it somewhere visible, like a whiteboard or a sticky note on your desk.
- Track your progress consistently.
Email Marketing Resolution #2: Commit to Email Marketing Wellness
The gym is always crowded at the start of the year because people go all-in on fitness. But by April, many have fallen off the wagon. According to Forbes Health, the average New Year’s resolution lasts just 3.74 months.
Why do we fail?
- Goals may not be realistic.
- Plans might not be holistic or sustainable.
Email marketing is no different.
This year, set attainable goals for your email program that are sustainable and serve your overall business. Foundational habits like list hygiene and consistently delivering value are the email marketing equivalent of drinking water and getting enough sleep.
These practices are doable and essential for long-term success.
Email Marketing Resolution #3: Commit to Adding One New Automation Every Quarter
If you don’t enhance your subscribers’ inbox journey, you’re missing out on revenue.
Here’s why:
- Adding a new automation each quarter creates personalized, one-to-one experiences for subscribers.
- It forces you to regularly evaluate and improve the customer journey.
The result? More opportunities to surprise, delight, and ultimately make more money.
Need inspiration? We have an entire post dedicated to automation ideas.
TAKE ACTION
These resolutions will improve your email marketing significantly—if you take consistent action. Don’t just declare your resolutions and forget them until November. Commit to progress throughout the year!
If you want help, subscribe to the Email Mavens weekly Email Party. Each month, we’ll dedicate one email to these resolutions. You’ll get:
- New ideas
- Fresh perspectives
- Step-by-step instructions
And it’s 100% free. Subscribe today to start your journey toward email marketing success!
Introducing Mavens On Demand
Mavens On Demand is our new monthly coaching program for winery professionals and owners who want to:
- Dive deeper into everything we teach.
- Receive accountability and masterclass-level insights.
- Take on challenges to implement these strategies and win prizes.
Join Mavens On Demand today and commit to a year of email growth!
This is your chance to level up.
At Email Mavens, we believe every winery can sell more wine online by sending better marketing emails. Let this be the year you achieve that!
Until next week, keep pressing send on your next best email.
