Tell us if this rings true to you.
When you send an email campaign, the same old customers pretty much always buy. You may get a few nibbles from other members of your email list, but there are some stalwarts who’ll buy anything you sell and then there are some lurkers who have been there for a while and you just can’t crack that nut!
Well, we’ve got to break a tough truth to you right now: those customers are tired of what you’re trying to sell them.
You haven’t aligned your offers with their motivations, so they may be on your list but they are WORTHLESS to you until you get them to buy.
In the last post we broke down the 8 motivators of buyer behavior. Today you’re going to learn 10 promotional offers and the motivators that they satisfy, so your winery can delight and inspire action from even more of the people on your email list.
Watch the video above and follow along with this handy grid to help you plan your promotional email mix up!
Type of Promotional Email | Buyer Motivation it Satisfies |
Limited-Time Offers | Fear, Impulse, Acceptance |
Site-Wide Savings | Fear, Impulse, Acceptance, Financial Gain |
Promo Code Just for You | Aspiration |
Free Shipping / Shipping Included | Fear, Impulse, Acceptance, Financial Gain |
Bundles & Volume Incentives | Impulse, Acceptance, Aspiration, Health, Need |
Gift With Purchase | Financial Gain, Acceptance, Pleasure |
Buy More, Save More | Financial Gain, Need |
Product Launch / New Arrivals | Impulse |
Accolades / Big News / Behind the Scenes | Aspiration |
Seasonal | Need, Pleasure |
Each of these offers work in different levels of effectiveness based on what your winery is selling, but now that you know all of them, it’s time to MIX IT UP and use more of them in your email marketing.
ASK & TAKE ACTION
- Which of these offers best align with your customers top motivators?
- What do you already have built or created?
- What would you like to do?
Let us know on social media (Instagram, Facebook, or YouTube) which of these promotional email types you might be leaning on too heavily, and which you’re ready to add to the mix!
