You send the welcome email. Your automations run. You segment, at least a little. Your campaigns go out on time, and they work.
So I’m just going to say it: working and strategically optimized are not the same thing.
There’s real money sitting in the parts of your email program you haven’t built yet. The lifecycle stages most wineries skip right over. The segments you’ve never actually cut. That automation you set up once, two years ago, and haven’t looked at since (no judgment, we’ve all got one).
PRESS SEND Advanced is the full, comprehensive system. The same depth our team runs inside real winery accounts, built for the wineries who have their foundations handled and are ready to make email a serious revenue driver.
Guessing which segments actually drive sales.
Running automations you built once and never touched again.
Leaving money in the gaps between welcome and wine club.
Planning every quarter like a photocopy of the last one.
Building campaigns and automations that work together instead of stepping on each other.
Knowing exactly which moves lift your revenue per recipient.
Working the lifecycle stages most wineries never even open up.
Growing online sales from the list you already have.
Inside, you'll learn how to:
This isn't theory, and it isn't the basics in a fancier outfit. It's the complete, practical system for wineries ready to implement at a higher level.
Bring in valuable new contacts, at the source.
You walk away with: live signup forms for your website, tasting room and next event, each one tracked.
The right email to the right person at the right time.
You walk away with: your core segments built, a branded template, and next quarter’s Strategy Briefs.
Automations that sell while you sleep.
One Napa winery went from one or two online club signups a month to two or three a day, just by fixing emails they were already sending.
You walk away with: your most important automations switched on, and a plan for the rest.
Campaigns planned a year out and built to sell.
In our client accounts, the last chance alone can double orders.
You walk away with: next year’s email calendar, and every must-win campaign built to sell.
Grow your club, keep your members, and make every club run your best one.
You walk away with: an onboarding series switched on and your next club run fully planned.
I’m a member of nine wine clubs, and not one has ever emailed me on my membership anniversary. Your club members are your most valuable people. Module 5 is all about them.
You're getting:
| PRESS SEND Foundations | PRESS SEND Advanced | |
|---|---|---|
| Best for | Best forSmall wineries, DIY teams, or those just getting started with email | Best forWineries with the foundation in place, ready for strategic depth |
| How it's taught | How it's taughtShorter and directive: do exactly this | How it's taughtComprehensive: here's the framework, and how to make the decisions yourself |
| Segmentation | SegmentationFoundational segmentation | SegmentationAdvanced segmentation |
| Automation | AutomationCore customer-journey automations | AutomationFull lifecycle optimization and revenue orchestration |
| Growth | GrowthBuild the foundation | GrowthStrategic scaling systems |
| Mavens On Demand | Mavens On DemandNot included | Mavens On Demand2 months included |
| Access | AccessLifetime | AccessLifetime |
| Outcome | OutcomeA working email program | OutcomeA strategically optimized email program |
| Investment | Investment$497 | Investment$2,997 |
Not sure where to start?
Start with Foundations. Your $497 enrollment applies as full credit toward Advanced whenever you're ready to go deeper. No reason to overthink it.
Yearly Planning Workshop bonus ends October 27.
Put it in perspective. If this system helps you sell even a few more cases per campaign, it pays for itself, and everything after that is free money. That's the whole point of building email into a real revenue channel.
$2,997
Or 3 payments of $999 · Or 6 payments of $499.50
Same price either way. I never charge extra for a payment plan, because I'd rather you get in than wait.
Already in Foundations? Your $497 counts, so your cost is $2,500.
We believe PRESS SEND Advanced can help wineries build a smarter, more intentional email marketing system… but like any strategy, it only works if you implement it.
Go through the course, do the work, and if you don’t feel like it helped your winery make meaningful progress, simply show us you implemented the material and we’ll refund your tuition in full.
No drama. No weird hoops. We’ll even still love you.
"If you really want to learn winery email marketing, you've got to take this course. I learned so much about flows, stronger emails, and all the little details that make a big difference. Some concepts took time to fully click, but PRESS SEND helped me build a much stronger foundation for what we're doing today."
— Denise McKahn, McKahn Family Wines
For nearly two decades, Erica has helped wineries strengthen their customer journeys, sharpen their email strategy, and generate millions in online sales through more intentional communication.
She’s also:
You’ve outgrown the basics.
You’ve got a working system and you’re ready to deepen and optimize it, not rebuild from scratch.
You’re tired of leaving money on the table.
You pour everything into your customer experience, online and in the tasting room. Your email should match that effort and pull real revenue without doubling your workload.
You want more joy in your work.
One of our core beliefs at Email Mavens is that work should be fun. You probably didn’t expect email to become such a big part of your job, but here we are.
Press Send Advanced helps you feel more confident, more creative, and more in control, so you spend less time stressed about email and more time on the parts of this work that light you up.
You’re looking for a magic button.
Press Send Advanced gives you the strategy, the systems, and the support. You still have to do the work.
You’re brand new to winery email.
If you’re still setting up your first welcome email, start with Press Send Foundations. Advanced assumes the fundamentals are already in place.
You want it fully off your plate..
This builds serious in-house skill. If you’d rather hand it all over, the Email Mavens Total Package is the better fit.
You’re unwilling to rethink the way your winery communicates.
The best results go to the wineries willing to experiment, improve, and evolve. If “we’ve always done it this way” is the hill, this probably isn’t your course.
Foundations gets your core email system built and running.
Advanced is for wineries ready to treat email as a real revenue channel and optimize it like one. You’ll go deeper on strategy, segmentation, automation, and the kind of decision-making that separates “we send emails” from “email is one of our strongest sales drivers.”
Same frameworks the Email Mavens team uses to generate millions, taught at the level a more established program needs.
No, but you do need the basics in place.
Advanced assumes you already have a working email setup and some campaigns under your belt. If you’re starting from scratch or still figuring out the fundamentals, begin with Foundations. If you’ve outgrown winging it and want a strategic layer on top of what you’ve already built, you’re in the right room.
Lifetime access to all PRESS SEND Advanced materials, so you can move at your own pace and revisit the trainings whenever you need them. Strategy work is never one-and-done, and neither is your access.
Module 1 opens the day you enroll, and a new module opens each week after that. It’s paced on purpose: one module a week, with weekly coaching alongside, so you can implement as you go (even during harvest). Lifetime access means you can always go back.
Yes.
PRESS SEND teaches the strategy, so it works whether you sell through Commerce7, Corksy, OrderPort, Shopify or something else, and whether you email from Klaviyo, Mailchimp or your POS’s built-in tool. We skip click-by-click instructions on purpose, because platforms change constantly. Our examples lean on Klaviyo because it’s what we recommend for wineries serious about revenue. A few automations (like post-purchase and cart recovery) need your commerce platform to share purchase and club data with your email platform. Weekly coaching is where we help you figure out what’s possible with your setup.
Go through the program, do the work, and if you don’t sell more wine online, we’ll refund your tuition AND buy a case of your wine. That’s the promise. (See the full guarantee above for the details.)
It only works if you implement it, so we ask you to actually do that. Then the risk is on us.
Build the complete system that turns a working email program into your strongest revenue channel.
Your investment: $2,997
