How to Use AI for Email Marketing (and How NOT To)
AI can help your winery’s email marketing or quietly make it worse. Learn how to use AI for better results without losing your brand voice.
Step-By-Step Like New Kids: How to Set Up Wine Club Anniversary Emails (A Klaviyo Tutorial)
Erica belongs to 8 wine clubs. Not one has ever acknowledged her join anniversary. Here’s how to be the exception: import join dates, format them right, and build a flow that celebrates members every year on autopilot.
The Winery’s Guide to Tock: Maximizing Reservations & Events
Tock handles winery reservations and ticketed events well, but its POS sync, branded emails, and “we’ll bring you customers” pitch all have limits. Here’s what works, what breaks, and how to make Tock a tool instead of a crutch.
Commerce7 Acquires WineDirect’s SaaS Division – What This Means for Your Email Marketing
🚨 Commerce7 acquires WineDirect SaaS Division! What does this mean for your winery’s email marketing strategy? Learn key takeaways, opportunities, and action steps to stay ahead.
Step by Step: Sell More Wine With Targeted Pop-Ups
One pop-up, three audiences: an opt-in offer for lurkers, a subscription push for buyers, and nothing at all for club members. How to set Klaviyo targeting rules so your pop-up serves instead of annoys.
Step by Step: Create More Clicks with Videos & Gifs
Watch this detailed how-to video to get people watching your videos, clicking more, and taking action!
Get More Tasting Room Traffic by Requesting Online Reviews
Find out why getting lots of positive Google reviews is so important and how to use email to get more!
Build Your FREE In-house Winery Marketing Team with these Free Tools!
Send better emails whether you have a flush marketing budget or are getting bootstrappy. Here are our favorite free marketing tools that help any winery marketer look even more legit…