How to Grow Your Winery Email List: The One Metric Most Wineries Ignore
Most wineries can tell you how many subscribers they have. Far fewer can tell you where they came from. That blind spot is why list growth feels random. Here’s the one metric that fixes it.
How Wineries Should Think About Email List Growth in 2026
Tasting rooms capture emails from fewer than 1 in 5 visitors. That’s 80% of potential customers walking out the door for good. Here’s how to treat list growth like a revenue system in 2026, not a popup tactic.
How to Get More Email Signups From Your Winery Website (FAST)
Your footer signup is the hidden cellar door of your website. Move the form mid-page, add a 5-to-8-second popup with a real incentive, and rewrite “join our newsletter” into an invitation. That last reframe alone has doubled signup rates for our clients.
Proven Strategies to Collect Customer Emails at Your Winery
Only 18% of tasting room associates ask for guest emails, which means most wineries let future customers walk out the door. Here’s how to make email capture natural, fun, and part of the experience, no pushiness required.
Three Underutilized Winery List Growth Tactics
We are sharing three not-so-common winery list growth tactics we’re leveraging to help us capture the attention of those thirsty wine subscribers. Try one or all of these tactics at your winery to grow your list AND your ecommerce!
Where to find your next best customers
You have the formula. You know how to make the prospect of emails from your winery irresistible. Now, you need to find your best customers. This video breaks down all the places those magical unicorns could be looking for you, so watch all the way through to get the nine places you MUST be asking […]
How to ask for email addresses
Hey, do you want my newsletter? No. Nobody wants a newsletter and I hate to break it to you but nobody wants your wineries newsletter, either. This doesn’t mean they don’t want to hear from you, so please don’t get your feelers hurt. I will teach you exactly what subscribers want to receive from your […]
Segmenting Your Winery’s Email List: A Beginner’s Guide
Customer Journey, Email Marketing Best Practice