The 176-word email any winery can send to sell wine this holiday season
One of the top-performing emails we sent for our clients in 2023 was a 176 word email with no pictures and only one link. Here we’re going to teach you exactly how to steal this strategy for your winery to sell a lot of wine without building an html masterpiece.
One Email, Four Ways: The Holiday Guide Edition
Build one holiday gift guide email, then send it four ways: entertaining tips in week one, gift categories in week two, last-minute options in week three, and better-late-than-never after Christmas.
5 Emails in 5 Days – Cyber Weekend Series Conclusion (part 3)
Black Friday and Cyber Monday get the attention. The connection days after them build the loyalty. A 10-minute plain text note for Small Business Saturday, and three Giving Tuesday angles even without a go-to nonprofit.
Cyber Monday vs. Black Friday Smackdown! – Cyber Weekend (part 2)
Black Friday wins engagement: opens 15 to 20% higher, clicks nearly triple. But wine club orders jump almost 30% on Cyber Monday. Our client data on which day wins, and why early access beats both.
Prepare Your Winery For Cyber Weekend (part 1)
Build an early access list now. Soft launch Thanksgiving evening. Send twice on Black Friday, to engaged segments only. And tell your subscribers the schedule before the chaos starts. Part 1 of the Cyber Weekend series.
Email Marketing Tactics for Halloween
A mystery case they click to reveal. A cellar sale for your best customers. Candy-and-costume pairings that aren’t corny. Three Halloween campaigns for wineries, and the “no tricks, just treats” subject line to never send.
Get Schooled: The Anatomy of a Marketing Email
Let’s cut open an email together so you can see all its parts and why they matter: the head that gets the open, the heart that inspires action, the body that keeps them reading, and the junk drawer at the bottom.
Christmas in July – Part 3
If the only holiday emails you send are sales emails, your customers won’t be merry! Here are the 4 types of emails you need to create and/or optimize for the holidays.
Christmas in July – Part 2
Here are three non-email related things (and 1 email thing) you need to do RIGHT NOW so your holiday emails can be wildly successful.
Christmas in July – Part 1
Erica Claus is here! And if you’ve got visions of BIG ONLINE SALES dancing in your head, we’re about to make those dreams come true with the Email Mavens Christmas in July series. Here are three things you should do right now to help you have a fantastic OND!