FREE MASTERCLASS
Done With You · Programs

Knowledge is power.
We hand you ours.

Everything we know about winery email marketing, packaged so your team can run it. Take the course, join the membership, or both.
The flagship course

Press Send

The winery email marketing course, built on the phases of winemaking. Five modules, lifetime access, and two versions depending on where your program is today.

BUILD THE SYSTEM

Foundations

For the person wearing 11 hats, or the winery just getting email off the ground.
  • Directive and streamlined: we tell you exactly what to build and how.
  • List growth, segmentation, core automations, campaign strategy, wine club comms.
You walk away with: a working email system you can actually maintain.
EXPLORE FOUNDATIONS
MASTER THE STRATEGY

ADVANCED

For teams with the basics running who are ready to go all in.
  • Comprehensive and strategic: the frameworks, and how to make the decisions yourself.
  • Everything in Foundations PLUS advanced segmentation, full lifecycle optimization, revenue orchestration, scaling systems.
  • Includes 2 months of Mavens On Demand while you implement.
You walk away with: email as one of your strongest revenue channels.
EXPLORE ADVANCED
→ Not sure which? Start with Foundations. Your $497 applies as full credit toward Advanced whenever you're ready.
The Membership

Mavens on Demand

Agency-level email strategy without the agency price tag. PRESS SEND teaches you the system; Mavens On Demand is where you actually get it done, with the Mavens in your corner all year.

Every month, members get:

Weekly Group Coaching

Bring your real campaigns, questions, and roadblocks. Leave with answers.

Monthly Masterclass

Deep dives on what's working in winery email right now.

The Email Tasting Room

Our always-growing library of winery-specific campaign templates, ready to plug into Klaviyo or Mailchimp.

Email Marketing Makeovers

Apply for a 1-on-1 session with Erica and take one campaign, automation, or plan to the next level.

The Community

A portal full of past trainings, plus winery marketers around the world doing the same work you are.

Because knowing what to do and actually doing it are two different jobs. This handles the second one.

EXPLORE MAVENS ON DEMAND
Free Masterclass

How Wineries Build 6- and 7-Figure Ecommerce Revenue with Email

Not ready to enroll? Start here. Erica walks you through the systems behind more intentional, revenue-driving winery email, without the overwhelm. No pitch-fest, just the real stuff. Bring a notebook.

SAVE MY SEAT

Rather hand the whole thing off? That's our other specialty. Strategy, creation, sends, and reporting, done for you.

EXPLORE OUR SERVICES

NOT SURE WHICH FITS?

Tell us where you are and we'll point you in the right direction.

HOW CAN WE HELP?

You May Have Some Questions...

Is there an email marketing course made specifically for wineries?

Yes, that’s PRESS SEND. It’s built entirely around winery email: five modules structured on the phases of winemaking, from Planting & Harvest through Aging & Bottling, with winery examples and templates throughout. Two versions: Foundations ($497) builds your system; Advanced ($2,997) masters the strategy on top of it. Lifetime access either way.

PRESS SEND is structured training you complete: the course, the system, the how. Mavens On Demand is ongoing coaching for the doing: weekly live calls, monthly masterclasses and challenges, and the Email Tasting Room™ template library, for $227/month.

Short version: PRESS SEND teaches you the system. Mavens On Demand is where you get it done.

Nope. The membership is open whether you’ve finished the course or you’re learning as you go. They’re built to stack, though: Foundations credits toward Advanced if you upgrade, and PRESS SEND Advanced includes your first 2 months of Mavens On Demand.