A clearer, more intentional email marketing system… without tech overwhelm, random last-minute campaigns, or needing a degree in graphic design to make it all work.
Maybe you inherited it from the last employee, the owner’s niece, “the intern,” or a marketing person who left behind exactly zero documentation and one cursed Mailchimp account.
Either way…
You shouldn’t have to reinvent the wheel every single time your winery needs to send an email.
And you definitely shouldn’t have to:
PRESS SEND Foundations helps you build smarter systems and more intentional campaigns that actually feel manageable. All without a marketing degree, a full in-house team, fancy design skills, or 19 different software certifications.
Waking up already behind.
Treating every campaign like a fire drill.
Hearing “Can we send this today?” and feeling your blood pressure spike.
Building systems that create momentum.
Knowing what to send, when, why, and to whom, and what success actually looks like.
Running campaigns faster, with automations doing actual work for you.
Communicating with your club more intentionally.
Your emails stop sounding like “HELLO PLEASE BUY WINE” and start becoming communications your members actually look forward to.
Inside, you'll learn how to:
This isn't just another marketing course full of theory. It's a practical winery email marketing system designed to help you implement what works.
Bring in valuable new contacts and give them what they need to thrive.
Get the right message to the right person at the right time.
Turn subscribers into loyal customers through smarter automation.
Get the right message to the right person at the right time.
Wine club communication and retention strategy.
From onboarding to retention, this module helps you create a more thoughtful and profitable membership experience through email.
You're getting:
No fluff. No “marketing guru” nonsense.
That alone is worth far more than $497.
We believe PRESS SEND Foundations can help wineries build a smarter, more intentional email marketing system… but like any strategy, it only works if you implement it.
Go through the course, do the work, and if you don’t feel like it helped your winery make meaningful progress, simply show us you implemented the material and we’ll refund your tuition in full.
No drama. No weird hoops. We’ll even still love you 😉
Designed for wineries ready to move beyond foundational implementation and optimize email as a true revenue channel
Includes:
Most wineries should start with Foundations. But when you're ready to scale more strategically, Advanced is there waiting for you.
You’ll receive lifetime access to the PRESS SEND Foundations course materials so you can move at your own pace and revisit the trainings whenever you need them.
Absolutely.
PRESS SEND Foundations was specifically designed for busy winery teams… including people who inherited email marketing unexpectedly and are figuring it out as they go.
We simplify the technical pieces, provide frameworks and templates, and walk you through implementation step-by-step.
You do not need to know code to succeed in this program.
Yes.
One of the biggest goals of PRESS SEND Foundations is helping wineries create smarter systems that reduce overwhelm and make email marketing more manageable long-term.
This isn’t about spending every waking hour building campaigns.
It’s about creating better systems, better workflows, and more intentional communication so your efforts work harder for you over time.
Yes.
You’ll receive immediate access to all five modules and implementation resources upon enrollment so you can move through the program at your own pace.
However, we strongly recommend moving through the modules in order.
Just like you wouldn’t start winemaking by bottling grape juice, there are foundational systems and mindset shifts that work best when built sequentially.
You want to stop feeling reactive.
You’re tired of scrambling every time there’s a release, event, shipment, or promotion. You want a clearer system and a more intentional approach to winery email marketing.
You’re tired of leaving money on the table.
You work hard to create incredible customer experiences. Your email marketing should support that effort, strengthen those relationships, and help generate more revenue without dramatically increasing your workload.
You want more confidence and less overwhelm.
You probably didn’t expect email marketing to become such a major part of your role… but here we are.
PRESS SEND Foundations is designed to help you feel more confident, more strategic, and more supported so you can spend less time stressed about email marketing — and more time focused on the parts of your business you actually enjoy.
You’re looking for a magic button.
PRESS SEND Foundations gives you strategy, systems, and implementation support…
…but you still have to do the work.
If you’re unwilling to apply what you learn, this probably isn’t the right fit.
You want it fully off your plate.
This course is designed to help winery teams build stronger in-house systems and skills. If you’re looking for fully done-for-you services, the Email Mavens Total Package may be a better fit.
You’re unwilling to rethink the way your winery communicates.
Some of the strategies inside PRESS SEND Foundations may challenge the way you’ve “always done things.” The wineries that get the best results are the ones willing to experiment, improve, and evolve.
For nearly two decades, Erica has helped wineries strengthen customer journeys, improve email marketing systems, and generate millions in online sales through more intentional communication.
She’s also:
Stop guessing what to send next and start building a smarter, more intentional winery email marketing system.
Your investment: $497
