Step-By-Step Like New Kids: How to Set Up Wine Club Anniversary Emails (A Klaviyo Tutorial)

🍷 Wine Club Anniversary Emails = Repeat Revenue

Here’s something wild: Erica belongs to 8 wine clubs… and not one has ever acknowledged her club join anniversary.

That means 8 missed opportunities to celebrate a loyal member, deepen brand connection, and trigger another purchase.

But not you, winery friend. Not anymore.

In this week’s video, you’ll get a step-by-step walkthrough (cut straight from a Mavens On Demand coaching session!) showing you how to set up an automated anniversary email flow using Klaviyo — but the strategies apply to any platform that allows you to:

✅ Store custom data fields

✅ Trigger automations based on dates

✅ Send emails that don’t feel like they were written by robots

🎬 What You’ll Learn in the Video

This isn’t theory — it’s a screen-sharing, real-life demo with winery-specific examples.

Inside the tutorial, you’ll learn how to:

🍷 Import your wine club join dates into your ESP

🍷 Format that data correctly so it actually works

🍷 Build a triggered automation that fires each year (no manual send needed)

🍷 Make your email feel personal, on-brand, and revenue-driving

Whether you’re using Klaviyo, Mailchimp, WineDirect, MailerLite, or another tool, this strategy works — as long as your platform supports date-based triggers.

💡 Why We Demo Klaviyo (But You Don’t Have to Use It)

We demo this process in Klaviyo because it’s one of the most flexible ESPs for:

Managing custom data (like join dates)
Building powerful, personalized automations
Segmenting your list for better results

It’s why we often build in Klaviyo as part of our Email Essentials service — our done-for-you setup package that gives wineries a rock-solid email marketing foundation.

👉 Curious about Email Essentials? emailmavens.com/email-essentials

But don’t worry — if you’re using a different tool, you can still implement everything you learn in this training. The platform is the vehicle. The strategy is what drives results.