The Winery Email Marketing Playbook

5 Steps to Grow Your List & Sell More Wine

Get your free Winery Email Marketing Playbook — a proven system to attract the right subscribers, send emails they love, and turn casual buyers into loyal fans.

Why You'll Love the Winery Email Marketing Playbook

Your winery’s email list is your most profitable sales channel — but only if you know how to use it.

The Winery Email Marketing Playbook gives you the exact 5 steps I’ve taught wineries across the country to grow their lists, increase online and tasting room sales, and keep customers coming back for more. Whether you’re sending emails in between pours or running a full marketing team, these strategies will save you time and deliver results.

Winery Email Marketing Playbook PDF mockup – 5-step system for wine sales growth
Winery Email Marketing Playbook PDF mockup – 5-step system for wine sales growth

What You’ll Learn in the Winery Email Marketing Playbook

Who the Playbook is For

The Winery Email Marketing Playbook is designed for:

  • Winery owners ready to grow their direct-to-consumer sales
  • Tasting room managers who double as email marketers
  • Marketing teams looking for a proven framework tailored to wineries

No jargon. No guesswork. Just practical steps you can start using today.

Wine glass with computer
Erica Walter

about Erica

I’m Erica, founder of Email Mavens and creator of the PRESS SEND and Mavens On Demand programs.

I’ve helped wineries — from boutique tasting rooms to nationally recognized brands — send smarter emails, grow their lists, and sell more wine without feeling pushy or spending hours staring at a blinking cursor.

The Winery Email Marketing Playbook is the exact 5-step process I teach my clients, and I’m giving it to you free so you can start seeing results right away.

💌 Grab Your Free Copy