“Do Something Nobody Else Is Doing”: Winery Marketing Lessons from Business Summer Camp:

A Waterslide, a Bruised Tailbone, and a Business Breakthrough 💥

Four days. One waterslide. One bruised tailbone.

Camp Clockwork wasn’t your typical business retreat — it was part therapy, part strategy, and a whole lot of creative breakthrough.

I went in chasing a quantum leap in my business… and came home with the simplest, most powerful marketing advice I’ve ever received:

“Find something nobody else in your industry is doing… that sets your soul on fire.” — Mike Michalowicz

That single line shifted how I think about business — and how every winery should think about its marketing strategy.

🍷Why It Matters for Wineries

Here’s the truth: most winery emails look the same.

Same offers. Similar layouts. Tired subject lines.

But sameness doesn’t sell wine — connection does.

🚨 Your customers are craving something real. They want stories that feel personal, moments that surprise them, and brands that make them feel part of something bigger.

🔥That’s why this “soul-on-fire” idea matters for your winery marketing strategy. When you stop copying what every other winery is doing and start leading with creativity, you create emails people actually look forward to opening.

✍🏽 Your 10-Minute Challenge: Make Room for Creative Disruption

Grab a notebook and set a timer for 10 minutes.

📒 Journal on this question:

“What’s one thing nobody else in your space is doing — that lights you up?”

Write freely. Don’t edit. Don’t overthink.

🔥 Then circle the one that gives you goosebumps. That’s your next campaign idea — your next “soul-on-fire” marketing move.

Remember: your best ideas often start as impossible. Let them exist before the logical part of your brain talks you out of them.

From Inspiration to Implementation

This week inside the Email Party, we’re turning that inspiration into action with our live workshop: Automation Amplified — Smarter Sends, Bigger Wins.

We’ll take one of your automated winery emails and make it 1% better — enough to boost opens, clicks, or sales before OND hits.

🔥 Because sometimes, the smallest system upgrade creates the space for your biggest creative leap.

🥂 Final Pour: The Sweet Spot Between Systems and Soul

If Camp Clockwork taught me anything, it’s this:
You need both systems and soul.

When your automations run smoothly, your creativity can flow freely.
When your strategy is clear, your message can shine.

So this OND, let’s do something nobody else is doing — and have fun while we’re at it.