🍷 The TL;DR (Because You’ve Got Wine to Sell)
- Turned an 8-page novel into a sleek 2-minute read
- Fixes included: bold subject lines, mobile-first formatting, WIIFM focus, visible CTAs
- You’ll learn how to apply these tactics to your next release email
Why Most Winery Emails Flop Harder Than a Corked Vintage
Your wine might be world-class, but if your email is a wall of text with a subject line as dull as a Monday meeting, it won’t matter.
The Email Mistakes That Are Costing You Sales:
- Brick-wall text – Dense blocks nobody wants to read
- Hidden CTAs – If they can’t find it, they won’t click it
- Not mobile-friendly – Over 60% read emails on phones
- All about you – When it should be all about the reader
📬 Case Study: The 8-Page Winery Email That Needed Help
This wasn’t a bad winery. Far from it. Their email had personality, passion, and a rich backstory. But when saved as a PDF? It spanned eight pages.
The Problems:
- No clear CTA in sight
- Long paragraphs with no visual breaks
- Desktop-only formatting
- A subject line straight out of a filing cabinet
Original subject line: WINERY NAME – SEASON – YEAR – Release Reminder
Verdict: Not a hook. Just an archive trigger.
✍️ The Winery Email Makeover: What We Fixed (And You Can Steal)
✅ Subject Lines That Actually Work
- Your First-Timers Release Access Closes Tomorrow
- You Deserve An Upgrade: Collector’s Release Inside
- Want Guaranteed Access to Future Allocations?
These tap into urgency, curiosity, and reader value—aka the golden trifecta for open rates.
✅ Trimmed the Length, Kept the Soul
All the rich storytelling? Still there—just not in the email.
We moved longer content (like tasting notes and vineyard history) to a landing page or blog post. This kept the email:
- Easy to skim
- Focused on benefits
- Cleaner for mobile
- Lighter for inbox delivery
✅ WIIFM-First Messaging
WIIFM = What’s In It For Me?
- Flat-rate shipping
- Invite-only pickup parties
- Early allocation access
- Exclusive, small-batch bottles
“Crafted in micro-batches, this Syrah isn’t available anywhere else. Claim your bottle before it disappears.”
✅ Clear, Mobile-Friendly Structure
We rebuilt the layout using mobile-first principles:
- Bold intro + hook
- Benefit-driven lead copy
- Obvious CTA after each key section
- Optional “deep-dive” content via links
- Easy segmentation (pickup vs shipping offers)
🍷 Before & After: The Email Glow-Up
Before:
- 8 pages of dense text
- 2 buried CTAs
- Story overload
- No segmentation
- Desktop-only formatting
After:
- 2-minute scan
- Clear, repeated CTAs
- WIIFM-led messaging
- Mobile-first layout
- Links to landing pages + blog
✅ Winery Email Marketing Checklist
- ❓ Does my subject line create urgency or curiosity?
- 📱 Can a mobile reader get the message in 10 seconds?
- 🎯 Are the customer’s benefits up top?
- 👉 Is there a clear CTA after every key section?
- 🧠 Have I moved deep content to a landing page?
- 📊 Can I track clicks and behavior?
🎥 Watch the Full Winery Email Makeover
Curious how it all came together? We rewrote the email live—and you can watch it:
👉 Watch the Winery Email Makeover
🍇 Want Your Own Winery Email Makeover?
This wasn’t just a glow-up. It’s a roadmap. Want us to take a peek at your next campaign? Email us directly or comment below!
📚 More Winery Email Marketing Resources
- Why Winery Email Marketing Fails
- How to Make the Customer the Hero
- 40 Winery Email Campaign Ideas for Q2
💌 Join the Email Mavens Newsletter
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Let’s uncork your email strategy. 🍷
