Automated emails should be your winery’s best employee…
They work around the clock, never need a lunch break, and don’t bug you on your day off. But too many wineries aren’t just neglecting automations—they’re missing them altogether.
And when you miss them, you miss connection with your customers, loyalty from your members, and ultimately, sales.
If your automated emails are silent, stale, or just receipts, they’re not helping your winery grow.
In this week’s Email Party, I’m sharing the 3 biggest automation mistakes I see (and the quick fixes to turn them into connection + sales).
❌ Mistake #1: No Welcome Flow
Someone joins your list… and hears nothing. That silence isn’t just awkward — it’s a missed chance to start a relationship.
✅ Fix It – Create a 3-part welcome series that:
- Shares your winery story
- Builds connection
- Guides them to their next step (shop, visit, or join)
💡 Quick Win: Watch the Winery Welcome Flow Tutorial
and Download the Welcome Toolkit
❌ Mistake #2: Club Emails That Feel Like Receipts
If your club emails only say “Thanks for joining” and “Your shipment’s on the way,” you’ve turned a loyalty moment into a logistics update.
✅ Fix It – Add a short onboarding flow that:
- Celebrates their signup 🎉
- Previews perks
- Reinforces membership value
- Helps members feel like insiders from day one
💡 Pro Tip: Fill the gap between signup and first shipment with benefit-driven emails. Members who know how to use their perks stick around.
❌ Mistake #3: “Set It and Forget It” Syndrome
Building automations is step one. But if you never review them, they go stale — and you miss opportunities to stay relevant.
✅ Fix It – Run a quarterly automation audit:
- Check open/click rates
- Update subject lines ✍️
- Swap in seasonal content
- Refresh timing
Think of it like wine in barrels—you’d never leave it untouched for years without tasting. Same goes for your automations.
🚀 Smarter Automation = Smarter Sales
Automations aren’t just about efficiency—they’re about connection. Miss them, and you miss moments to build loyalty. They’re also a cornerstone of the PRESS SEND Email Marketing Success System.
📥 Download the Winery Email Marketing Playbook
Your emails aren’t a rotisserie oven.
Don’t set them and forget them. Check in. Tune up. And keep pressing send.
Need Help Upleveling Your Email Game?
💌 Consistently send winery emails that sell (without sounding salesy):
📬 Get coaching + templates inside Mavens On Demand
🎯 Be first to know when PRESS SEND reopens → Get on the Waitlist
