Want to sell more wine gifts this holiday season? The key isn’t sending more emails — it’s sending the right message to the right people.

Corporate gifting buyers are already hiding in your database. With a few smart email marketing moves, your winery can find them, segment them, and convert them — without annoying your full list.

📬 Lesson 1: Survey Your Customers & Members

Ask the question directly:

“Do you handle holiday gifting for clients or colleagues?”

• It self-selects the right audience for you.
• It signals that you offer corporate gifting — without the hard sell.

Bonus: Add this question to your new member onboarding survey or welcome sequence so you’re collecting this data year-round.

🥂 Lesson 2: Mine Your Order History

Your order history is liquid gold.

Pull a report of anyone who bought 12+ matched bottles in a single order — especially October through December.

Chances are, those weren’t just for Uncle Bob’s dinner party. Those were corporate gifts. Reach out directly this year — they’ve already proven they’ll buy big.

📧 Lesson 3: Spot Business Email Domains

Look for business domains in your list:

• @lawfirm.com
• @realestategroup.com
• @consultingcompany.com

Tag or segment those subscribers and build a dedicated corporate gifting campaign for them. It’s subtle, but it stacks the odds in your favor.

🎁 Bonus: Grow a Corporate Gifting List with Lead Magnets

Don’t just segment the list you have — grow a qualified gifting list before the holidays hit. Try a lead magnet that doubles as a qualifier:

• 🍷 The Wine Lover’s Gifting Guide — a PDF of “Top 10 Wines to Gift Clients & Colleagues.”
• 📦 Exclusive Gifting VIP List — opt-in: “Be the first to see our winery’s holiday corporate gifting packages.”
• 📝 Holiday Host Checklist — broad appeal, plus a checkbox: “Do you also handle gifts for your company/clients?”

🔑 Recap: What To Do With What You Know

How can wineries sell more corporate gifts with email marketing?

It starts with targeting the right buyers instead of blasting your entire list. Here’s your step-by-step winery prospecting checklist for holiday wine gift sales:

1. Survey your list now — ask subscribers and wine club members if they handle corporate gifting.
2. Pull past bulk-order buyers — look at last year’s Q4 history for 12+ bottle purchases.
3. Tag business email domains — identify subscribers with company addresses (law firms, consultants, real estate groups).
4. Add a lead magnet — offer a “Wine Gifting Guide” or VIP list to attract new qualified prospects.

Outcome: By segmenting and qualifying your audience, your winery can build a clean corporate gifting list that drives high-value Q4 sales — without losing subscribers.

💡 Why It Matters

Segmentation and personalization are the #1 ways to improve ROI. In other words: stop blasting, start targeting.

• Protect your winery’s brand reputation
• Reduce unsubscribes
• Maximize Q4 revenue

🚀 Get the Templates & Tools

And if you’re thinking, “Erica, this is awesome but can you just give me the survey questions, the prospecting templates, and even a sample gifting guide so I don’t have to reinvent the wheel?” — that’s exactly what’s waiting for you inside Mavens On Demand.

September’s theme is list building, and corporate gifting is one of the highest ROI lists you can build. JOIN HERE!

Want more Holiday Campaign Planning Inspo?

 Grab the VIP Masterclass replay + resource bundle — your plug-and-play OND blueprint in under 90 minutes: Get the replay.

 Get your complimentary Winery Email Marketing Playbook: Download here.

  I put together a Q4 Winery Email Strategy Playlist on YouTube — videos to help you plan smarter, sell more, and keep inboxes happy. (Binge below )

Less scrambling, more sipping. That’s the OND spirit.