Email Mavens: Email Marketing for Wineries
Free Playbook
Free Winery Email Marketing Masterclass

How Wineries Build 6- and 7-Figure Ecommerce Revenue with Email

Learn the systems wineries use to create more intentional, revenue-driving email marketing… without the overwhelm.
In this free training, Email Mavens founder Erica Walter will walk you through the foundational systems, strategies, and email campaigns that help wineries create stronger customer relationships and drive more online revenue through email marketing.
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This training is for:

  • Winery owners
  • DTC managers
  • Tasting room managers
  • Wine club managers
  • Marketers who unexpectedly inherited email marketing 😅

Whether your winery sends emails every week or only when somebody remembers to hit send before a release, this training will help you build a smarter, more strategic approach to winery email marketing.

Wine glass with computer

In this free masterclass, you'll learn:

WHY EMAIL MARKETING MATTERS SO MUCH FOR WINERIES

Most wineries are sitting on more email marketing opportunity than they realize.

You already worked hard to:

  • get the visitor,
  • earn the tasting room experience,
  • make the sale,
  • build the wine club,
  • and grow your audience.

But if your email strategy is inconsistent, unclear, or underdeveloped, you’re likely leaving money on the table every single month.

The good news?

Most winery email programs don’t need a complete overhaul.

They need:

  • stronger strategy,
  • better systems,
  • smarter customer journeys,
  • and more intentional communication.

That’s exactly what this training is designed to help you build.

Meet your host

Erica Walter, Founder of Email Mavens

Erica Walter has spent nearly 20 years helping wineries improve their email marketing strategies and customer journeys.

From small family wineries running on spreadsheets and MailChimp to luxury brands using sophisticated ecommerce and CRM systems, Erica has helped wine brands generate millions of dollars in revenue through strategic email marketing.

She has also:

  • accidentally sent wine club emails to the general public,
  • wrestled with complicated tech stacks,
  • stared at broken templates,
  • and inherited enough messy databases to know exactly how overwhelming winery email marketing can feel.

This training is designed to simplify the process, help you move faster, and show you what actually works.

And yes… we’re going to make it fun.

What happens after you register?

Once you sign up, you’ll receive:

  • immediate access details,
  • reminder emails so you don’t miss the training,
  • and instructions for how to get the most out of the masterclass.

Bring a notebook.

The wineries who get the biggest results from this training don’t just watch. They implement while they learn.
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