Winery email marketing isn’t just about promoting your latest release—it’s about creating an unforgettable customer experience that turns your fans into brand heroes. And if you’re still sending batch-and-blast promotions? You’re missing your biggest storytelling superpower.
🦸‍♂️ Your Customer Is the Real Hero
It’s a bird! It’s a plane! NOPE—it’s your customer, swooping in for another wine purchase.
Here’s a secret that could transform your email marketing strategy:
Your winery’s success isn’t just about your wine. It’s about your people.
They’re the ones choosing your bottles for:
- Celebrations
- Cozy nights in
- “I survived this week” moments
Your emails? They’re the stage where your customer becomes the main character in your brand story.
🚨 Why Most Winery Emails Miss the Mark
Right now, the wine industry feels… frantic. Everyone wants more:
- More traffic
- More sales
- More market share
But here’s the rub: too many emails talk at the customer instead of about them.
And “world-class wine”? That’s not the differentiator anymore.
How you make your customers feel—that’s the real game-changer.
Done right, your email marketing can:
- Deliver on customer expectations
- Uncover what really matters to your audience
- Make them feel like VIPs (because they are)
đź’Ś 3 Ways to Make Your Customer the Hero (Using Email)
🎯 Ask with Surveys (and Actually Listen)
Want to know what your customers care about most?
Just ask them.
Quick email surveys are powerful. Keep them short and sweet. Even one question can be a goldmine.
Try this:
“Hey [First Name], what’s your go-to wine mood?”
- 🍷 Relaxing after work
- 🥂 Celebrating something big
- 🍇 Impressing friends at dinner
You’ll instantly get insights you can use to personalize future emails—and create experiences that resonate.
🔍 Always Ask: “Why Does This Matter to the Customer?”
Before you send any email, pause and ask:
“Why would this matter to this customer?”
If the answer isn’t clear—you shouldn’t send it.
Even better? Make it about them, not you.
❌ “New Cabernet just dropped!”
✅ “Your next fireside pour just arrived—meet the Cabernet built for cozy nights.”
It’s not about what you sell. It’s about why they’ll care.
đź’Ś What Delights You Will Likely Delight Them
Not sure what great email looks like? Start with your own inbox.
Which emails do you open?
Which brands make you click?
Which ones feel like they “get” you?
At PRWCA’s recent Marketing Bootcamp, winery pros shouted out these inspiring brands:
- Fabletics – VIP access + perks
- Athletic Greens – Education + lifestyle
- M Drive – Relatable testimonials
What do they have in common?
They make the customer the main character.
And that’s exactly what you can do with your wine emails.
📻 Everyone’s Tuned Into WIIFM
There’s one station your customer is always listening to:
WIIFM – What’s In It For Me?
Before you write, shift your mindset.
Instead of: “What do we need to sell?”
Ask: “What will delight this customer right now?”
Emails that entertain, empathize, and educate are emails that get opened, clicked, and remembered.
🤔 Want More Like This?
🔥 Don’t miss this must-read:
Why Nobody Is Buying What Your Winery Is Selling
It’s a game-changer if you’ve ever wondered why great wine doesn’t always lead to great sales.
You’ll discover:
- How to shift from product-first to customer-first messaging
- What most wineries get wrong about storytelling
- Why emotional connection beats discounts every time
💡 Let’s Talk Strategy That Sells Wine
At Email Mavens, we help wineries like yours build email programs that do more than look pretty—they perform.
Whether you’re flying solo or running a lean marketing team, we’ve got the playbooks, prompts, and proven paths to take your emails from “meh” to money-maker.
If you want to make your emails as memorable as your Merlot, you’re in the right place.
💬 We’d Love to Hear From You
Which of these strategies are you trying first? Comment below and let’s talk email magic 💌✨
Cheers to smarter sending,
🍷 The Email Mavens Team
