🍇 How to Capture More Customer Emails at Your Winery (Without Being Pushy)
Spoiler alert: Your tasting room is full of missed opportunities to collect customer emails—and you’re not alone.
As someone who’s been wine tasting from Napa to Yakima, I’ve noticed one thing: most wineries aren’t asking for email addresses.
According to WISE Academy’s Triple Score data, only 18% of tasting room associates are actively capturing guest contact info.
That means 82% of potential customers are walking out without any follow-up.
Building your winery’s email list is one of the most effective ways to drive repeat visits, boost wine club memberships, and grow loyal fans. Let’s dive into how to make email capture easy, natural, and even fun—without being pushy.
🎥 Watch on YouTube: How to Capture More Customer Emails at Your Winery
📉 Why You’re Losing Sales Without Email Capture
If you’re not collecting customer emails, you’re not just missing leads—you’re missing out on:
- Repeat wine purchases
- Wine club signups
- RSVPs to events
- Brand advocacy opportunities
- Direct-to-consumer sales through email marketing
Want to know what’s really stopping customers from buying? Read our guide on the 8 motivators of buyer behavior.
🍷 Real-Life Winery Example: Yakima’s Genius Strategy
One Yakima winery boosted their list by making it a fun game:
- They offered a mystery wine with no label.
- Guests had to guess the varietal and provide their email to win a prize.
It was smart, seamless, and completely organic.
✅ 3 Proven Ways to Collect Customer Emails in Your Winery
1️⃣ Make It Part of the Experience
- Mystery wine tastings with prize giveaways
- Opt-in guestbooks at the register
- Exclusive event invites for VIP email subscribers
2️⃣ Use Easy, Modern Technology
- QR codes linking to signup forms
- Tablets or digital kiosks at checkout
- SMS opt-ins like “Text WINELOVER to 12345”
3️⃣ Train Staff with Friendly Email Scripts
- Make the ask as natural as pouring the first taste
- Try this line: “We’d love to send you exclusive invites—what’s the best email?”
🗣️ Winery Email Collection Scripts Your Team Can Use
- “Would you like your receipt by email? We also send wine club deals that way.”
- “We’re building a list for exclusive tastings—can I add you?”
- “Want early access to our next release? I can sign you up via email.”
Pro Tip: Always frame the email collection around the benefit—not just the action.
📬 What Happens After You Collect Emails?
Email collection is just the start. The goal is to nurture your winery’s relationship with customers and drive conversions.
Start with:
- A welcome email within 24 hours (here’s how to optimize it)
- Early access to releases and events
- Branded, consistent follow-ups that reflect your winery’s vibe
👉 Want help creating your winery’s email flow? Join our email party for tips delivered weekly.
🚀 Want to Go Even Deeper?
Inside Mavens On Demand, we dive deeper into winery email marketing strategies like segmentation, automation, and loyalty-building campaigns.
Ready to grow a high-converting email list? Join us here.
💡 What’s Your Favorite Way to Collect Emails?
Tell us in the comments or message us on Instagram. We love seeing creative winery marketing ideas in action!
