If you’re sending emails and hoping for the best… we need to talk.
Email marketing doesn’t work on guesswork. It works on experiments.
And the best winery marketers? They don’t just write emails — they test them.
So before you spend hours perfecting that fall release announcement, run a few simple A/B tests to make sure your message actually resonates.
Here are 3 fast, winery-friendly email tests you can run this month — no tech degree or complicated setup required:
🧪 1. Subject Line Showdown
Your subject line is your first impression. Let’s make it count. Test this:
“Fall Club Release Details Inside” VS. “🍷 Something Delicious Is Coming Your Way…”
One’s direct. One’s playful. Which gets the open?
✅ Check open rates
✅ Repeat what works
✅ Learn what your audience responds to
🧪 2. CTA Button Copy
“Shop Now” is fine… but you can do better. Test this:
- “Reserve Your Bottles”
- “Start Sipping”
- “Explore the Collection”
Your call-to-action doesn’t need to shout — just guide.
✅ More clicks
✅ Clearer direction
✅ A smoother path to purchase
🧪 3. Send Time Test
Think your emails always perform best at 10am on Tuesdays? Let’s prove it. Test this:
- Version A at 7:00 AM
- Version B at 3:00 PM
Then check your open and click rates — and start building your winery’s ideal send window.
✨ Pro Tip:
One test at a time. One variable at a time. And one big win waiting on the other side.
Ready to press send with confidence?
Inside Mavens On Demand, you’ll get:
- Strategy reviews from email experts (hi, it’s me 👋)
- Pre-built templates you can tweak + test
- Support from other winery marketers who get it
Test smarter, and stop sending emails into the void.
🎭 Whether you’re backstage, bottling, or batching emails this week…
Let this be the moment you stop guessing — and start growing.
💌 Subscribe to the Email Party for weekly tips that actually help you sell more wine (without sounding salesy)
Let’s test, tweak, and turn your emails into your winery’s most profitable channel. 🥂
