The Email Playbook That Built the Mavens Empire

What if I told you the same strategy we’ve used to help wineries generate 6- and 7-figure sales… was inspired by the winemaking process?

🍇 That’s exactly how the Winery Email Marketing Playbook was born.

It’s a 5-part framework that maps email marketing to the winemaking journey—from planting the first seed (your list) to bottling up loyalty (your wine club).

It’s simple. It’s strategic. And it’s free to download.

📖 What’s Inside the Playbook?

This isn’t a checklist or a sales pitch. It’s the strategy we’ve taught inside PRESS SEND and used with our Total Package clients to grow real revenue.

Planting & Harvest
Grow your list with purpose and clear value—no “join our newsletter” nonsense.
Sorting & Crushing
Segment based on behavior, interest, or purchase history to send emails that actually resonate.
Fermentation
Set up automated flows (like welcome emails, reorder prompts, and birthday offers) that sell while you sleep.
Clarification
Plan your campaigns with clarity—no more last-minute scrambles or random sends.
Aging & Bottling
Refine your wine club emails to create connection, retain members, and boost lifetime value.

💛 Why We’re Giving It Away

This playbook is part of our Hudson Month fundraiser—an annual Email Mavens tradition in honor of my daughter, Hudson. She would’ve turned 13 this year.

You can download the Playbook free, no strings attached.

But if you’d like to support our cause, there’s an option to donate or grab our $13 mini-course on the thank-you page.
100% of proceeds go to the Forget-Me-Not Foundation.