Cheers to 7 Years (and Big Bottles of Rosé)
In 2018, I launched this business with a baby in my belly and too many idea babies in my brain. Today, we help wineries across the country sell more wine through smarter email marketing—and I’m more fired up than ever.
So to celebrate seven years of Email Mavens, I’m sharing seven hard-earned business lessons. These aren’t just tips—they’re tiny toasts to every founder, freelancer, and fearless wine marketer trying to build something meaningful.
1. Do One Thing Really Well for One Person
I started by doing everything—social media, copywriting, branding, customer surveys. Even (I shudder) cold email to a purchased list.
But clarity breeds momentum. Today, we do one thing: email marketing. For one group: wineries.
✏️ Lesson: Get laser-focused. Be a Meaningful Specific, not a wandering generality.
2. H2H > B2B or B2C
Human-to-human marketing has been my ethos from the beginning. Wine is about people. Connection always outperforms perfection.
🧡 Lesson: People don’t crave perfection—they crave connection.
3. There’s No Such Thing as Competition
I celebrate every freelancer, agency, and email nerd entering this space. The more smart marketers serving wineries, the better.
🌱 Lesson: Think collaboration, not comparison.
4. I’m a Teacher at Heart
From Mavens On Demand to our PRESS SEND course, I’ve discovered my favorite thing is empowering others to do what I do.
🔥 Lesson: When you love something, don’t gatekeep it—gift it.
5. Do Less, Better
Working fewer hours with fewer clients has helped us deliver deeper, more meaningful results. Fridays off? Almost sacred.
🧘 Lesson: Busyness ≠ effectiveness.
6. It’s My Job to Create Jobs
This business isn’t just about me. It’s about building a legacy—and that means hiring incredible women, referring other pros, and helping wineries grow, too.
💼 Lesson: When you’re building something bigger than you, you’re doing it right.
7. Decide Fast. Act Faster.
Procrastination steals results. Momentum comes when you trust your gut, make the call, and move.
⚡ Lesson: Progress over perfection. Every time.
🥂 Founding Member Pricing (Back for a Limited Time!)
Back like a bold Syrah from 2018—founding member pricing is ON the table, baby!
Seven years ago, I launched Email Mavens with a mission: help wineries send emails that actually sell wine. And now—just for this biz birthday week—I’m bringing back our OG Mavens On Demand pricing. 🍷
If you’ve ever wanted monthly coaching, campaign reviews, and juicy strategy ideas straight from me? This is your moment.
Founding Member pricing is only live for 7 days—and just like a small-batch Pinot, once it’s gone… it’s gone.
👉 Join Mavens On Demand at founding pricing—7 days only
Final Pour
Seven years ago, I didn’t know where this would go. Today, I’m grateful for every lesson, every client, and every moment of chaos-turned-clarity.
And hey—if this post lit a fire under you, share it, comment and let me know. Or just raise a glass and whisper, “Let’s do this.”
(And if you’re ready to take your winery’s emails to the next level, founding member pricing won’t pour itself—get in while the cork’s still popping.)
