Video content (especially personalized video) is one of the most engaging ways to connect with your audience. But what if you could bring that same engagement to your emails—without a fancy camera crew or big budget?
Good news: You can!
In one of the most popular episodes on the Email Mavens YouTube channel, we discussed how to drive more clicks with videos and GIFs. Today, we’re going even deeper by walking you step by step through how to create personalized videos for your email campaigns using a simple Chrome plugin.
No expensive equipment. No script. No stress. Just an easy way to wow your customers and elevate your email game.
Why Personalized Video?
Adding personalized videos to your emails can boost customer engagement, retention, and loyalty. For wineries, this tactic is particularly powerful. Imagine being able to:
- Welcome a new wine club member with a heartfelt, customized video.
- Send a personal thank-you to a new email subscriber or first-time buyer.
- Share an exclusive message about your latest release or vineyard updates.
These small touches can transform a good customer experience into an unforgettable one.
The Tool: BombBomb
One of the best tools for incorporating video into your emails is BombBomb, a simple Chrome plugin designed to make video creation easy. I’ve been using BombBomb to embed personalized videos in my Gmail emails, and it’s been a game changer.
You don’t need fancy equipment—just your laptop camera and a little creativity.
How Wineries Can Use BombBomb
Here are a few specific ways wineries can leverage BombBomb to wow their customers:
- Welcome New Wine Club Members
Picture this: Your wine club manager records a personalized video message welcoming a new member. The video can include a screen recording showing how to log in to their account or navigate your website. This creates a warm, human connection right from the start. - Respond to New Email Subscribers
If you’re just starting to grow your email list, a personal video response to every new subscriber can be a wow-worthy moment. It’s a fantastic way to introduce your winery and make them feel valued from day one. - Celebrate Milestones
Send a video on a member’s wine club anniversary or birthday. Include a personal touch, like mentioning their favorite wine or a special memory from a tasting room visit. - Share Vineyard Updates
Record a quick video from your vineyard, showing behind-the-scenes updates on the harvest, bottling process, or even a sneak peek of your next release.
Getting Started
Ready to give it a try? BombBomb offers a 14-day free trial, so you can experiment without making a commitment. If BombBomb’s pricing feels a bit steep for your winery, don’t worry—there are plenty of other video tools to explore, including:
These tools are affordable, easy to use, and great for embedding video in your emails.
Think Outside the Bottle: Your Opportunity to Shine
How else could you use personalized video to connect with your winery’s customers? The possibilities are endless! You could:
- Send exclusive tasting notes in video format.
- Introduce your winemaker or vineyard team with short, authentic videos.
- Use video to invite members to events or virtual tastings.
I’d love to hear your ideas. Drop a comment below or reach out to me on social media to share how you’d use personalized video in your winery emails!
Take the Next Step
If you’re intrigued by this tactic, start experimenting! Use the free trial of BombBomb or explore other tools, and begin adding that personal touch to your emails.
Simple, heartfelt videos can make a lasting impression, helping you connect with your customers on a deeper level.
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